ABOUT US

Practical Productions was founded 15 years ago by Mr Asif Shaikh, a person who is completely dedicated to his work and has proven his mettle in the industry with films such as Aashiq Banaya Aapne, Motichoor Chaknachoor and TV shows such as Amma on ZeeTv. Practical Productions has far outstripped its previous potential as a one-stop production company from storyline to screen across platforms and celebrity management, and it has now set the industry benchmark for all by continuing to expand into Entertainment Marketing and Digital Management. We are one of India's leading entertainment companies, specializing in commercial film production, live shows, and opera house events. We have a significant presence in the Live Event Management domain. Practical Production is a full-service production business that handles everything from film and television production to casting and event management. They also run an acting school with Mr Rohit Sharma, a gifted teacher who helps young people pursue careers in the entertainment industry.

With our ventures in Artist Management Celebrity Endorsements, Pyrotechnics, and Special Effects, the business has evolved to cater to affiliated companies in the entertainment value chain. We ventured into producing content for the silver screen Practical Production due to our constant desire for growth and progression. In a short span of time, we have established ourselves as one of the top movie production houses in the country, having worked with the majority of the industry's leading actors and actresses.

Today, Practical Production has etched itself in the industry as a provider of differentiated services. We have also managed large-scale events and concerts of some of India’s most loved singers like Alka Yagnik, Udit Narayan, and Neha Kakkar. We consider ourselves extremely fortunate to have worked with such talented individuals and to have organized events that have entertained a massive audience with over half a million people and managed to reach the residences of over 1 billion viewers worldwide. Practical Productions has been responsible for several memorable LIVE events and concerts. The motion picture business of Practical Productions has been sparked by widely praised and commercially viable films such as Aashiq Banaya Aapne, Motichoor Chaknachoor, Dil Diya Hai, and Main Madhuri Dixit Banna Chahti Hun.

Practical Production's various divisions each aspire to obtain a competitive edge through potentials for coherent collaboration. Innovation, product, and service offerings strengthen the company's position across platforms, with a high potential for growth and participation. We are a company made up of a diverse and passionate group of people who are not only excited about wide assortment and creative thinking, but also eager to take on new challenges posed by the constantly changing and vibrant environment.